Haulotte North America puts innovation and safety first at the 2026 ARA Show

Haulotte North America participated in the 2026 ARA Show, the flagship event for the equipment rental industry in the United States. Held in Orlando, Florida, the show attracted rental professionals seeking new solutions to enhance fleet performance, operational efficiency, and jobsite safety.

Haulotte’s booth experienced strong and consistent attendance throughout the event, drawing both longstanding partners and visitors discovering the brand’s latest innovations. This year, the focus was clearly placed on smart technology, safety-driven features, and the equipment that supports safer, more productive rental operations.

Innovations in the spotlight: Extra step, Activ’Screen and FASTN as key differentiators
A central element of Haulotte’s presence this year was the emphasis on technological advances designed to support safety, uptime, and simplified maintenance. “Supporting rental companies with solutions that keep their machines running at peak performance is essential. When equipment stays productive and easy to maintain, it directly contributes to better jobsite efficiency and ultimately stronger profitability for our customers.” — Paul Jensen, Americas Marketing Manager

Strong engagement and meaningful conversations with rental professionals
The Haulotte booth experienced steady activity as rental professionals engaged in demonstrations, technical discussions, and exchanges around safety practices and fleet optimization. The team reported a particularly productive environment, with visitors eager to explore how Haulotte’s innovations and machines could enhance their rental offering. “Visitors were particularly interested in the innovations that help them operate safer and more efficiently. The ARA Show gave us the perfect opportunity to demonstrate how our technologies and support teams contribute to successful, secure rental operations.” — Paul Jensen, Americas Marketing Manager